RUNNING A RESTAURANT FOR DUMMIES(餐馆营业简述)

RUNNING A RESTAURANT FOR DUMMIES(餐馆营业简述)

Book Description

Millions of Americans dream of owning and running their own restaurant — because they want to be their own boss, because their cooking always draws raves, or just because they love food. Running a Restaurant For Dummies covers every aspect of getting started for wannabe restaurateurs. From setting up a business plan and finding financing, to designing a menu and dining room, you’ll find all the advice you need to start and run a successful restaurant.

Even if you don’t know anything about cooking or running a business, you might still have a great idea for a restaurant — and this handy guide will show you how to make your dream a reality. If you already own a restaurant, but want to see it do better, Running a Restaurant For Dummies offers unbeatable tips and advice of bringing in hungry customers. From start to finish, you’ll learn everything you need to know to succeed:

Put your ideas on paper with a realistic business plan

Attract investors to help get the business off the ground

Be totally prepared for your grand opening

Make sure your business is legal and above board

Hire and train a great staff

Develop a delicious menu

If you’re looking for expert guidance from people in the know, then Running a Restaurant For Dummies is the only book you need. Written by Michael Garvey, co-owner of the famous Oyster Bar at Grand Central, with help from writer Heather Dismore and chef Andy Dismore, this book covers all the bases, from balancing the books to training staff and much more:

Designing and theme and a concept

Taking over an existing restaurant or buying into a franchise

Stocking and operating a bar

Working with partners and other investors

Choose a perfect location

Hiring and training an excellent staff

Pricing menu items

Designing the interior of the restaurant

Purchasing and managing supplies

Marketing your restaurant to customers

If you’re looking for a new career as a restaurateur, or you need new ideas for your struggling restaurant, Running a Restaurant For Dummies offers expert advice in a fun, friendly format. Packed with practical advice and expert wisdom on every aspect of the food service business, this guide is all you need to get cooking.

From the Back Cover

Everything you need for a flawless grand opening

Step-by-step guidance — from food to finances

Owning and operating a restaurant is hard work and risky business, but the rewards for success can be great – you can be your own boss and make a great living! But where do you start? Don’t worry! Running a Restaurant For Dummies shows you how to open the restaurant of your dreams – and make it a success for years to come.

The Dummies Way

Explanations in plain English

"Get in, get out" information

Icons and other navigational aids

Tear-out cheat sheet

Top ten lists

A dash of humor and fun

Discover how to:

Write a winning business plan

Pick the perfect location

Secure financing

Develop a delicious menu

Ensure food safety and cleanliness

Find out what customers want

Book Dimension

length: (cm)19.7 width:(cm)12.8